The international debut of a new watch made in America by Shinola, a manufacturing company launched in Detroit last year. (It also makes bicycles, leather goods and journals.)
Shinola assembles quartz analog watch movements at its factory in Detroit using parts imported from Ronda, Switzerland’s second largest movement producer.
The movements, which Shinola calls Argonite, are then cased in the factory. The Runwell, shown here, is the brand’s leading collection; it features a seconds subdial at 6 o’clock and contains the Argonite 1069 movement.
The stainless-steel case is 40 mm and water resistant to 500 meters. (The collection also has 47-mm and 28-mm versions.) Each Shinola watch declares its Detroit origins on the dial and on a plate fixed to the caseback (“Built in Detroit”).
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